LUCIANO ROCHA

Ad Operations Manager
Programmatic Head

Vila Mascote - São Paulo rochas@gmail.com +55 (11) 98643-7830

Profile

With over 24 years of experience in the digital advertising industry, I have led digital media teams in both direct and programmatic campaign sales. Additionally, I have led teams in the development of digital advertising products. I have created and optimized processes within the field based on best practices, as well as implemented technical improvements to ensure good practices and optimize ad loading speed. I maintain excellent relationships with clients and agencies, and I have been responsible for analyzing the feasibility and integration of monetization partners, managing all partner delivery projects. Furthermore, I have managed media buying teams in agencies, ensuring the best performance and optimization for clients, consistently meeting key performance indicators (KPIs).

Education

MASTER OF DESIGN

University of Studies 2010 - 2015

WEB DEVELOPER

Institute Studies 2016 - 2019

MASTER IN UI/UX

Institute Studies 2019 - 2021

Skills

  • Html
  • Css
  • Sass
  • JavaScript
  • Angular
  • Firebase
  • React

Experience

BRAZIL ACCOUNT MANAGER

From 06/2024 to present | Dailymotion.

Work in this company dedicating the best responsibility in the area that corresponds, delivering the best results for the company and improving productivity.

FOUNDER / CEO

From 05/2023 to present | AD TEC.

Work in this company dedicating the best responsibility in the area that corresponds, delivering the best results for the company and improving productivity.

HEAD OF ADOPS

From 05/2022 to 05/2023 | exame s.a.

Work in this company dedicating the best responsibility in the area that corresponds, delivering the best results for the company and improving productivity.

ADOPS MANAGER

From 07/2020 to 05/2022 | CNN BRAIL

Work in this company dedicating the best responsibility in the area that corresponds, delivering the best results for the company and improving productivity.

DIGITAL MEDIA MANAGER

From 03/2020 to 07/2021 | WUNDERMAN THOMPSON

Work in this company dedicating the best responsibility in the area that corresponds, delivering the best results for the company and improving productivity.

ADOPS MANAGER

From 11/2018 to 03/2020 | SUPPORTCOMM

Work in this company dedicating the best responsibility in the area that corresponds, delivering the best results for the company and improving productivity.

ADOPS DIRECTOR

From 10/2017 to 11/2018 | NOBETA

Work in this company dedicating the best responsibility in the area that corresponds, delivering the best results for the company and improving productivity.

ADOPS MANAGER

From 03/2016 to 10/2017 | HAVAS / Affiperf

Work in this company dedicating the best responsibility in the area that corresponds, delivering the best results for the company and improving productivity.

SENIOR PROGRAMMATIC BUYER

From 05/2015 to 10/2015 | IGNITION ONE

Work in this company dedicating the best responsibility in the area that corresponds, delivering the best results for the company and improving productivity.

ADOPS MANAGER

From 11/2014 to 04/2015 | IMOVELWEB

Work in this company dedicating the best responsibility in the area that corresponds, delivering the best results for the company and improving productivity.

PRODUCT MANAGER

From 06/2014 to 11/2014 | AUNICA DIGITAL SOLUTIONS

Work in this company dedicating the best responsibility in the area that corresponds, delivering the best results for the company and improving productivity.

ADOPS SUPERVISOR

From 01/2014 to 04/2014 | NZN GROUP

Work in this company dedicating the best responsibility in the area that corresponds, delivering the best results for the company and improving productivity.

APPLICATIONS ADMIN

From 12/1998 to 10/2013 | UOL

Work in this company dedicating the best responsibility in the area that corresponds, delivering the best results for the company and improving productivity.

Certificates

Certified for compliance in the work area (2012)

For meeting the expectations of leading the team to work the specified tasks in the labor field.

Certificate of attendance on computer technology.

For meeting the expectations of leading the team to work the specified tasks in the labor field.

Achievement medal for productivity excellence during the year (2019)

For meeting the expectations of leading the team to work the specified tasks in the labor field.

References

Sr. Director

Mr. Clay Doe

  • Phone: 999-888-777
  • Email: fake@email.com
Mag. Developer

Mr. Robbinson Bass

  • Phone: 999-888-777
  • Email: user@email.com

Languages

  • Portuguese (native)
  • English (advanced)
  • Spanish (intermediate)

Interests

Retro Gaming
Travel
Linux
Development